Free tool
Know the ROAS your ads need before they make money, and see in one look whether your campaigns are paying for themselves.
What you spent on ads in the period
Revenue your ads brought in, same period
What's left of each sale after product, shipping and fees. The profit calculator works this out.
Your ROAS
3.60×
Break-even ROAS
2.50×
Profit after ads
110.00
Your ads pay for themselves: above 2.50× every extra sale is profit. Test raising the budget slowly.
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ROAS (return on ad spend) is the sales your ads brought in divided by what the ads cost. Spend 100 and make 300 in sales and your ROAS is 3.
Divide 1 by your margin before ads. With a 40% margin, break-even ROAS is 1 / 0.40 = 2.5. Every ROAS above 2.5 is profit.
Usually the ad creative or angle, then the landing page (headline, main photo, price). An A/B test on one change at a time shows what helps.
Profit margin calculator
What you keep from each sale after product cost, shipping, payment fees and ads.
Break-even ROAS calculator
The ROAS your ads need before you make money, and how your ads are doing now.
Selling price calculator
The price to charge for the margin you want, rounded the way shoppers expect.